How To Be a Fashion Blogger and Rs.5000 Forever21 Giveaway
Being a fashion blogger, I get asked a lot by other budding fashion bloggers and people in general about how I do it – How to be a successful blogger, how to get brands to recognize you, how to get paid and sent “free” things to review and how I juggle a full time job with blogging. So I am taking my time out to try and answer all your queries. I am also doing a Forever 21 Instagram giveaway of Rs.5000. Read till the end to know how to enter and win.
How to be a successful blogger?
So, to begin with, let me start by telling you that when I started blogging almost 3 years back, I had no intention of earning money through the blog. I only followed a couple of bloggers and read their blogs religiously, following their life through their words. It was more personal back then. It was almost like reading someone else’s personal diary through the rose tinted glass of fashion and beauty. That is what made me want to start blogging in the first place – I was always good with words, loved fashion and beauty and wanted to start an online journal expressing myself. I slowly amassed a following and it slowly turned into brands taking notice of me and my blog. Nothing happened over night. I did not become successful overnight[well, I still am not as successful as I would want to be as a blogger but I am working towards it].
Thats my advice to you. Do not start a blog for the sole purpose of earning money and getting sent “free” products. If you enter this field with that mentality, you will burn yourself out quickly, get bored and walk out of blogging sooner than you wink. Start blogging because you are passionate about it and be consistent. You will slowly start getting noticed by people and by brands and that will turn into you earning money and goodies. Also in the field of blogging, there is no such thing as free lunch. If brands send you their products, they expect you to either review it on your blog or post about it on social media both of which require you to style, shoot, create content and garner enough engagement – in other words, its a lot of work.
Now for the basics, how to start a blog?
To begin with, chose a niche you want to blog in. Then chose a unique blog name and domain, a platform to host your blog on(I work on wordpress and I use hostgator to host). Choose a clean theme design. Get an Instagram handle, Twitter handle and a Facebook page that matches your blogs name. You can then start branching out to Pinterest, Snapchat, Google + and any other social media platform you want. Oh, also get yourself a good camera and a photographer(to begin with you can ask your mom/brother/dad/boyfriend to take your pictures)
How to build a brand name for yourself and get PR to contact you?
As a blogger, you are a brand on your own. You influence peoples opinion about fashion and beauty – this is the main reason brands pay you to endorse their product. But how to get there? Once you have your basics sorted, you will have to, well, start blogging. Buy your own clothes, makeup and skincare and review/style what you believe in. Always be honest about what you like in a product and what you don’t. Style clothes that suits your fashion sensibilities, don’t copy others. People will recognise you for your uniqueness.
Connect with other bloggers by leaving comments on their blogs/social pages. You can promote your pages on Instagram and Facebook to further increase your engagement. You can also write to brands and PR’s announcing your presence – but let me warn you, a lot of brands might not write back to you because they might be looking for a certain engagement that you might not be able to provide. But don’t be disheartened. As I said, blogging is a slow process, don’t expect anything in the beginning, just work hard to bring your creative passion to life.
I got invited to my first ever blogging event only after a year of blogging – so there, thats how slow it can be.
How to earn money through the blog?
There are 3 ways to make money out of your blog – google ads, affiliate links, brand collaborations. I have already covered how to get brands to notice you and eventually work with you. To activate Google ads on your blog, your blog must be at least 6 months old. You can register yourself on Google Adsense and follow a set of rules(search how to get approved by Adsense) to activate it on your blog.
How do I juggle a full time job with blogging?
It ain’t easy. It requires a lot of sacrifice and dedication. I usually shoot on the weekends and try to edit and write at the same time too. One of the reasons why I feel like I am unable to become as successful as I would like to be in blogging is because I don’t blog enough and that is because I spend 5 days a week in a 9-5 job[I am a UX designer] which is kinda tiring. But you need to set your priorities right and work accordingly.
There are a lot of other specific things you might need to know – Like which camera to use, how to scout for location, how to respond to PR mails and speak about commercials, how to edit pictures, etc. But all that is a learning curve and I will write another post maybe talking about them? This post is quite long as it is.
I am giving away a Forever 21 e-voucher worth Rs. 5000 on my Instagram. Rules:
- Follow me on instagram
- Comment on this post telling me why you/your girlfriend/boyfriend deserve to win this contest
- Tag 3 friends of yours!
Thats it. Multiple entries are allowed. You cannot tag fake accounts, I am going to be personally checking it. The contest ends on 20th of May.
Thats it for now loves,