When a new fashion space opens up in town, you can always count on my fashion sensors to detect it, especially when its an experimental store like Project Eve. People always ask me where I shop from – to be honest, its not one place. I pick up clothes from high street stores like Zara but at the same time I adore stores like Forever 21. But most know that about me already, what surprises them is when I tell them that I absolutely love visiting stores like Lifestyle and Westside. These Indian mega brands have some really nice pieces. The secret lies in mixing and matching and Project Eve is exactly that – its a quirky, witty, charming little store that houses styles that will appeal to most Indian women. The styles range from Indo-western to boho to casual chic and modern. There is everything is satiate everyones fashion sense.
What enhances the shopping experience is a curated blend of apparel, accessories, cosmetics, fragrances and beauty products. But the best part of that experience is the trail rooms. The trail rooms is unmatched and is one of a kind in India – its spacious, with luxurious lounge seating and charging ports. The rooms also has mood lighting, you can dim down the lights or amp it up to suit your trail mood. Or in my case selfie-mood.
But honestly the best part about the place is that it houses Cafe Noir and Bounce Salon. I am always hungry when I go shopping and discovering cafe Noir there was such a happy moment. All I could think about was treating myself with a pasty at the end of my spree. Eat, shop and pamper yourself – thats what Project Eve really stands for. Its not just a store but an experience.
Project Eve is an initiative by Reliance group which is one of the largest retailers in the country. With Project Eve, they have launched a fashion giant that stores in-house and global brands alike. As you can see, I had the opportunity to visit the store and style some of my favourite pieces. I hope you liked the ones I did.
Project Eve is located at 4th Block, Jayanagar.